This BBC trailer leading up to the Winter Olympics in Russia certainly packs a punch. Something about it reminds me of Channel 4's Meet the Superhumans advert for the Paralympics in 2012. That feeling of overcoming incredible challenges, which in this instance is nature.
A lot of work went into this spot and it's no surprise it took RKCR /Y&R 10 months to complete with landscapes like that. Poetic, inspirational and beautifully crafted.