Design & Branding Studio of Matt Gray


A catalogue of stuff that has caught my eye whilst wandering around the world wide web.

Artefact: Behavior Change Strategy Cards

"These are not the droids you're looking for."

In the design world, the term “persuasive design,” tends to be met with a mix of intrigue, skepticism, and occasionally repugnance. (Doesn’t persuasion imply that we’re forcing people to do things they typically wouldn’t want to do?) And yes, it’s true that persuasive design, like many tools, can be used for good or for evil.

The Behavior Change Strategy Cards from Artefact are an attempt to help us be more mindful of the ways in which we’re already influencing behavior through our designs, and a tool to help us nudge people toward positive behavior change more effectively. Moving forward, we’re excited to explore how different strategies can be combined, how applications vary in different domains, and how individual and personality differences impact which strategies are most effective for specific users.

You can find out more and download the cards over on the Artefact website here.