SO SAVOURY
Design & Branding Studio of Matt Gray

Found

A catalogue of stuff that has caught my eye whilst wandering around the world wide web.

The crayola-fication of the world: How we gave colors names, and it messed with our brains (part I)

“Who in the rainbow can draw the line where the violet tint ends and the orange tint begins? Distinctly we see the difference of the colors, but where exactly does the one first blendingly enter into the other? So with sanity and insanity.”

—Herman Melville, Billy Budd

In Japan, people often refer to traffic lights as being blue in color. And this is a bit odd, because the traffic signal indicating ‘go’ in Japan is just as green as it is anywhere else in the world. So why is the color getting lost in translation? This visual conundrum has its roots in the history of language.

Read the full article here.

Spectral Rhythm  Scott Campbell