“Food has moved from physical necessity to the epicenter of constant attention through media, public opinion and status. It has taken over the Western world, past the point of hype or trend and become a social obsession. Suddenly, everything is about food!
gravity conducted research to explore what drives today’s food culture and challenge what’s next: whether at the laboratory of elBulli, eating from dumpsters or deconstructing a traditional meal at home.”
The outcome is Food Thinking – a project that seeks to define and challenge tomorrow’s culture and capital of food.