SO SAVOURY
Design & Branding Studio of Matt Gray

Found

A catalogue of stuff that has caught my eye whilst wandering around the world wide web.

More4 Rebrand

ManvsMachine have just rebranded television channel More4 with a fresh new look. The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.

Live-action idents see the brand break out into the real world in the form of mechanical ‘flippers’. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness. To achieve this ManvsMachine teamed up with installation design pioneers, Jason Bruges Studio, to help design and build a flexible system consisting of over 400 individual flipper units.

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MvsM / More4 On-screen GFX from ManvsMachine on Vimeo.