The National Wins Award For Top Restaurant Branding Of 2011
Restaurant reviewers tend to be myopic creatures: They can’t see past the food. Sure, they may remark on the service or the plating. But when was the last time you read a write-up that mentioned the menu design? Fortunately, the James Beard Foundation Awards corrects that oversight by honoring the unsung collaborators — the designers — who make dining experiences that much more enjoyable.
This week, the ad agency Love and War won the Outstanding Graphics award for their work on Midtown Manhattan’s National Bar & Dining Rooms, whose identity is that of an old-school bistro with a quirky, hipster twist.