Design & Branding Studio of Matt Gray


A catalogue of stuff that has caught my eye whilst wandering around the world wide web.

Thinly Sliced

This is a real mouth-watering recipe book for Escuela de Cocina Carulla, designed by Ogilvy & Mather, Bogota.

Created as a teaching tool for an introductory cooking class, this cookbook was designed to improve cutting skills, before reaching the recipes inside. Students are required to actually cut the book apart by following thin cutting lines - with each slice reveals more instructions for the class. They improve their skills with each page, cut by cut.