SO SAVOURY
Design & Branding Studio of Matt Gray
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Mind Gym

With such a recognisable and well established brand presence in the L&D community, why change?

It had been seven years since its last make over and the business is now in a very different position. Looking forward, the leaders felt it was time to have a brand that amplified Mind Gym's maturity and revolutionary approach to learning, but without losing the playfulness and wit it has become synonymous with. As creative lead for the project, I was responsible for ensuring delivery of everything from the new logo to visual language across all manner of collateral from business cards to office graphics.

Mind Gym

With such a recognisable and well established brand presence in the L&D community, why change?

It had been seven years since its last make over and the business is now in a very different position. Looking forward, the leaders felt it was time to have a brand that amplified Mind Gym's maturity and revolutionary approach to learning, but without losing the playfulness and wit it has become synonymous with. As creative lead for the project, I was responsible for ensuring delivery of everything from the new logo to visual language across all manner of collateral from business cards to office graphics.