Design & Branding Studio of Matt Gray


Hello and welcome to the design studio of Matt Gray – freelance designer, Londoner, thinker, story teller, illustrator, collaborator, typographer, screen printer, tea slurper, wanderer, bike-pedaller & sandwich-devourer.

How d'you do?

SO SAVOURY is a multi-disciplinary design and branding studio based in London and run by me, Matt Gray. If you'd like to work with me or want to enquire about freelance availability, please get in touch.

Every project is different. That’s why I like to keep my approach flexible, so whether I’m working with agencies, startups or more established brands, I can adapt accordingly. Specialising in packaging and building identities, I work with clients early on to help them define their brand from brief through to the final expression and beyond. I believe that a successful relationship is born out of collaboration and partnership — listening to my clients carefully to understand their objectives and audience. Regardless of what challenge I’m tackling, I offer solutions built on plain-spoken, ambitious ideas — always grounded in research and carefully crafted in their execution.

I also have a carefully selected network of expert individuals who I partner with to meet the specific needs of a project, including copywriters, photographers, animators, filmmakers and developers. This approach allows me to stay nimble whilst delivering top-notch creative.

What do I do?

Naming, logotypes & brand marks, identity systems and brand guidelines.

Creative direction, art direction, campaigns, graphic design, illustration and type design.

Packaging, book design, brochures, posters, flyers and stationery.

Website design, apps and UI design.

Word on the street

"Matt is a dream to work with. He’s an incredibly talented designer and illustrator, who has the ability to really understand a brand and a brief, listen to and collaborate with clients (whilst still giving strong recommendations), and deliver creative that is beautifully crafted and absolutely spot on."
KATIE ROSEN — Head of Creative, innocent drinks

“Matt is obsessed with great design and his work shows it. He really is a design craftsman and has a fantastic eye for detail. You can always trust him to deliver beautiful, thoughtful design work.”
EMMA SEXTON — Creative Director & Founder, Make Your Words Work

“Over and beyond what I expected. The quality of Matt’s designs blew me away and put Mind Gym in a whole different league.”
NICK POPE — Global Learning Director, Unilever

“Matt is a design guru. I admire his ability to order and innovate – all strengths perfect for what he does.”
DR. SEBASTIAN BAILEY, PhD — President & Co-founder, Mind Gym

Who have I worked with?

AGL., Aspen House Interiors, AstraZeneca, Blue Hive (Ford), British Gas, Bupa, Coram Asset Management, Deliciously Ella, GSK, innocent drinks, Insight Angels, Ketchum (Cristal), McLaren Marketing, Lloyds Banking Group, Mace,, NET-A-PORTER, O2, PepsiCo, Proof of Work (Epiphyte and roolo), Santander, SSE and Unilever.