AGL.

Brand Identity & Stationery

AGL approached me with a logo and one or two bits and pieces already in place; like having an alphabet, but no real guidelines on how to put them together to form words, sentences and stories.

Being a communication coaching consultancy that focuses on the virtues of authenticity, the challenge was to craft a visual language that reflected their verbal messaging, so that they consistently communicated across all touch points in the same tone. Using that pursuit for authenticity as a focal point, I steered the brand toward a minimal, stripped back, no fuss identity.