SO SAVOURY
Design & Branding Studio of Matt Gray

Gousto The Hungry Traveller

Designing Gousto’s boxes which are the primary physical touchpoint for customers. The brief sought to align the outer box with their new ATL campaign. Complementing the campaign’s photography style, where ingredients leap out of the picture frame, the typography and pattern wrap around the entire box, refusing to be constrained by a single panel.

Gousto: The Hungry Traveller

BTL Campaign

Creative lead for Gousto’s January 2023 limited range and accompanying BTL campaign, The Hungry Traveller. Art directing 20 individually styled dishes that would appear on the menu over four weeks, storyboarding five organic social videos, plus the design of several other assets, this was Gousto’s most ambitious and complex BTL campaign to date.

A depature from the familiar healthy start to the New Year, the idea was to celebrate global cuisine with a Wes Anderson inspired look & feel, alongside a Culinary Concierge, who would tease what delicious recipes / destinations would be available on the menu each week.