SO SAVOURY
Design & Branding Studio of Matt Gray
innocent-smoothie-750ml-range.gif

innocent super juice

Whilst introducing a new recipe (pineapple & passion fruit) to the super juice range and changing printers, innocent took the opportunity to make a few improvements to  label designs. My final recommendation included more vibrant colours, to better reflect flavour profiles, adding a background pattern, tweaking the front-of-pack hierarchy and illustrating new stories on side-of-pack.

innocent-super-juice-range.jpg

innocent super juice

Packaging

Whilst introducing a new recipe (pineapple & passion fruit) to the super juice range and changing printers, innocent took the opportunity to make a few improvements to  label designs. My final recommendation included more vibrant colours, to better reflect flavour profiles, adding a background pattern, tweaking the front-of-pack hierarchy and illustrating new stories on side-of-pack.

innocent-super-juice-green.jpg
innocent-super-juice-orange.jpg
innocent-super-juice-yellow.jpg
innocent-super-juice-red.jpg