Design & Branding Studio of Matt Gray

innocent smoothies

A redesign of innocent's 750ml smoothie cartons to introduce a bit more colour on-shelf as well as creating some consistency with their smaller 250ml bottles by mimicking the iconic curved label shape.

innocent-smoothie-750ml-lineup.jpg

innocent pure fruit smoothies

Packaging

A redesign of innocent's 750ml smoothie cartons to introduce a bit more colour on-shelf as well as creating some consistency with their smaller 250ml bottles by mimicking the iconic curved label shape.

A few months later, I also illustrated a series of back-of-pack stories to tell consumers about the upcoming switch from Tetra cartons to PET bottles.

innocent-smoothie-750ml-SB.jpg
innocent-smoothie-750ml-AKL.jpg
innocent-smoothie-750ml-MP.jpg
innocent-smoothie-750ml-PBA.jpg
innocent-smoothie-750ml-PBC.jpg
innocent-smoothie-750ml-BOP.jpg